Last-minute scramble
Booth booked, flights paid… then the "oh right, we need a plan" moment two weeks before the show.
A conference co-pilot for AgTech teams that uses novel in-booth experiences and tight CRM plumbing to turn trade shows into a reliable source of pipeline and revenue.
We design Strategy + Playbooks + CRM Automation + The Hook Engine™
Your payoff Better Engagement + More Qualified Leads + Revenue Growth
Make every trade show pay.
Book a 20-minute intro callThe problem we're built around
AgTech teams spend real money on shows, but most of that spend never turns into pipeline.
Weak in-booth pull
Nice hardware and a roll-up, but nothing that reliably pulls the right growers and partners into conversation.
No system behind the scans
Badges get scanned, CSVs exported, notes live in notebooks and DMs. Everyone swears they'll "clean it up later."
No way to prove ROI
Afterward it's all vibes: "Good traffic, some interest." Hard numbers on qualified leads and revenue? Not so much.
How BestinShow changes the game
We don't redesign your booth. We redesign how the show works as a revenue engine.
Before the show
Build intent, not just presence
- Pick a focused ICP + value prop for this show.
- Segment and warm existing customers, open opps, and new prospects.
- Pre-book meetings and booth visits so day one starts with a calendar, not a prayer.
On the floor
Turn traffic into tagged, scored leads
- Design a clear engagement flow so reps know exactly what to do with every passer-by.
- Use The Hook Engine™ (your product-relevant digital experience) to create memorable, high-signal conversations.
- Capture the right fields in the moment and push them straight into HubSpot — no spreadsheets, no "I'll log it later."
After the show
Run the follow-through playbook
- Auto-trigger tailored follow-ups based on interest level and segment.
- Give sales a prioritized call list, not a messy export.
- Measure what the show actually delivered in qualified opportunities and revenue, so you can decide where to double down next year.
For AgTech teams who:
- Exhibit at multiple shows a year and know they're not getting enough qualified pipeline from them.
- Sell higher-ticket tech (CV, DSS, FMS, robotics, irrigation, sensors) where deals are complex and >$10k.
- Use (or plan to use) HubSpot and want trade shows wired into a real revenue process, not just a lead dump.
- Are stretched thin, know they "need to up their trade show game," but don't have the time or headspace to architect it.
Who's behind BestinShow
Justyn Szymczyk
Serial Entrepreneur, Engineer
Engineer-turned-wine-industry operator with 20+ years in commercial roles. RevOps, GTM, and conference strategy for precision-ag and computer-vision startups.
Diletta Di Iorio
Partner, EU AgTech & Agronomy
Agronomist and independent consultant focused on fruit production and AgTech adoption across Europe. Founder of EmpowerAgri and the voice behind I Grow News.
Make every trade show pay.
If you already know your team "needs to up its trade show game", we'll build the playbook, systems, and hooks to actually do it.
Book a 20-minute intro call